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Chapter 11 introduces the tips for building a digital audience for news. “if journalists produce great stories, but no one reads them, how can news survive?” That quote reminds me of a Hollywood axiom “No audience.. no show.” No matter how good your story is, it still needs to be read in order to become […]

Chapter 10 explains the concept of managing news as a conversation. It begins with a quote by Edward R. Murrow which says “The speed of communications is wonderful to behold. It is also true that the speed can multiply the distribution of information that we know to be untrue.” News are becoming more and more […]