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Chapter 10 explains the concept of managing news as a conversation.

It begins with a quote by Edward R. Murrow which says “The speed of communications is wonderful to behold. It is also true that the speed can multiply the distribution of information that we know to be untrue.”

News are becoming more and more interactive. According to the chapter, it is becoming a conversation. One of the main challenges that journalist are faced with is to manage, create and encourage that conversation.

Comments on news stories have now became a separate social network. People voice their opinions, interact with one another and have full conversations with the authors as well.

Conversation is important for several reasons. Community of people has a greater amount of knowledge than any one given individual. For that reason, forums are filled with useful tips, links and other additional information.
It gives journalists a chance to collaborate with their community and engage their readers.

It is also important to keep the collaboration accurate and ethical. The chapter provides several ways of being able to do just that. Some of the steps include setting the guidelines for the users, managing offensive posts and knowing your legal responsibilities.

Overall this has been a very informative chapter. I also believe that it was a very important one because of the changes that are happening in the way that news are being gathered and reported.